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Brand chaotic era hardware industry can "cheat" how long?

   The owner of the brand is to bring premium, resulting in a value-added intangible assets, which the carrier is used, and other competing products or services to distinguish the name, term, symbol, mark or design their portfolio, value-added source formed from the mind of consumers the impression on the carrier.

    These are the authoritative interpretation of the brand. All along, the bigger brand and stronger business is the ultimate goal of entrepreneurs. However, this year's show will Kumho Tires 315 adulteration, Shuanghui clenbuterol,swing chain the United States and some other big appliance companies lie to fill out on the blacklist, a time of Kumho, the United States and the corporate image of the moment Shuanghui was questioned, brand into a credibility crisis.

    Korea Kumho Tire said to be "the first Chinese brand tires matching rate" for Shanghai GM, FAW-Volkswagen, iron chain Beijing Hyundai, including many automotive manufacturers to provide products. However, an insider has reported Kumho tires used in the manufacturing process as a number of semi-finished products made of discarded tires back mixing, incorporation of the new compound used again. It is learned that Kumho Tire complaint rate has been high, professional website in a car, more than 500 cases of complaints about the tires, Kumho Tires accounted for more than Qicheng and even consumers to as a "killer" in the name.

    Shuanghui Group is the largest meat company, but the acquisition of a subsidiary for many years by the "lean" culture of the so-called "thin fit" Pig, pig industry to do urine test and other testing procedures are ineffective, the central rate exposure lean event, its reputation has been affected.

    March 15, the United States home appliance trade meeting in Tianjin store events lie was exposed. Official said, home appliances, home appliance trade deal with the country during the financial crisis, and promote domestic consumption and stimulate industrial development in an effective measure, lie to make the phenomenon will affect the effective implementation of this policy and the public the degree of trust in this matter.

    As the saying goes, is easy in setting difficult. Why do these through the difficulties, it won the stable market, with consumers trust the brand of businesses for short-term profits home business reputation in jeopardy? I believe that the pursuit of interests in this era of "signs of gold" is not a large business owners who value the operation of the chips, not to mention hiding behind public opinion, the quality of the proliferation of hardware industry?

    Hardware has always been known as the "labor-intensive industries", is still in the extensive production and management phases. Since the development has been due to the hardware industry to low barriers to entry, low-technology, lack of access standards, the market was mixed, family workshops in the hardware business for the prototype will be in bloom. These enterprises, development of the industry relied on blind spots, do not pay attention to product quality, and do not care product infringement, with OEM, and then processing the shadows "trick" captured the market, make a profit. The hardware lock, for example, often "a key to open many locks" the chaos.

    In recent years, an increasingly competitive domestic and foreign markets, although the hardware companies have begun to industrial transformation and upgrading, but due to the old concept of the production constraints, and some still remain in the pursuit of the number of small and medium level, product quality can not be guaranteed. More large enterprises to upgrade the product innovation as a top priority, and ignore as the market "Pathfinder stone" of product quality, resulting in not strict, unqualified products "mixed" consumer market, serious harm to the interests of customers.

    In fact, hardware companies, short-term interests of the long-term development can not be obtained, with the country's crackdown intensified, the hardware industry continues to develop, layer by layer to improve people's consumption level, product branding and stricter quality requirements. Those who do not pay attention to product quality, "fraud" as the small and medium enterprises, major reshuffle in the industry and will certainly be eliminated. Finally, only the implementation of product upgrades, and continuously improve product quality, product quality continuously improve the hardware business will be recognized by the market.

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Zhejiang Pujiang Shenli Chain Co.,Ltd.Professionally manufacture swing chain,iron chain.