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« After the earthquake, the Japanese hardware market demand up to 1239 Fair buyers were Japan Parts plant suspended production at prices before and after May imperative »

Great demand in Japan after the earthquake hardware procurement of thousands of Japanese Fair

    Surprising is that because of the earthquake, "earthquake" is not out of business opportunities in the Japanese market fell risen to two days before the opening of the Japanese buyers would be up to 1239 people, over the previous year growth of 16.89%.

    How they change the Japanese market? Chinese enterprises will meet 10-year period of opportunity.

    Than "retail" type of common buyers, purchasing groups from Japan, the voice of large multinational companies may give dose of reassurance.

    Yesterday,swing chain a large multinational procurement recommended Canton Fair this year will usher in the company's first purchase from Japan TRIAL. Home sales in Japan, this top-ranking major supermarket chains, has sent about 100 procurement team, the procurement value is expected to reach $ 3,000,000.

    Play the peak of the Overseas Development, said the current shortage of supplies in Japan, demand high, the future will only increase the purchases will not decrease. "In particular, the next six months, with the re-start, iron chain our purchasing scale will be a substantial increase."

    "Japan after the earthquake needed goods too much." Hong Kong in the South Trading Company China Office Room long Arakawa Haruko said, "Japan's post-earthquake reconstruction has only just begun, a variety of commodities, especially building materials demand growth to continue at least 5 to 10 years. "

    Trading company in Hong Kong in the south is known to DIY construction hardware stores in Japan, the earthquake, its business grew by at least 10%. "Same, only our family to at least 30 million yen more than the purchase amount, about 90% of which is from China." Haruko said Arakawa, the Japanese earthquake, poplar plywood and even turned on sales times. "

    Arakawa child in the spring of view, the Japanese retail enterprises to enter China sourcing is not just because of the earthquake. In fact, the global financial crisis, the retailer's share of direct procurement has been increasing. Indeed, the Canton Fair, Don Quixote, Trial and other types of retailers are flocking to China, Japan, gold, cheap Chinese goods has a great advantage. "We hope that the recent sales of imported products can direct proportion from 30% to 50%, to 15 billion dollars, of which the vast majority of goods will come from China." Haruko said Arakawa.

    What is most needed products in Japan?

    Blankets, diesel generators, water pumps, flashlights, batteries, emergency lighting, food ... ...

    Since the giant Japanese multinational procurement of Chinese products has shown great enthusiasm for the procurement, then the foreign trade enterprises in China, they first need to figure out is: what products are most in need in Japan? Exports to Japan and need to pay attention to what the problem?

    Delivery time is more important than price.

    "At present, Japan's most urgently needed blankets, flashlights, batteries, food, etc. These materials will be our focus of this Canton Fair." TRIAL Summit Overseas Development told the author to play.

    In particular, he stressed that, given the shortage of supplies in Japan, is considered more of procurement lead time, and the price has become secondary. "Although China had halted some orders, but only because of transportation problems delayed delivery, not canceled."

    Don Quijote Co., Ltd. of Japan leader Zhu Qiumei expressed the same view. He said that currently some common small appliances and other orders may be canceled, but the daily necessities of life but will increase purchases. "Like solar flashlight, emergency lights and other items are urgently needed in Japan, we need a large number of recent purchases." Zhu Qiumei said.

    Yao Wenping, vice chairman of China Machinery and Electronic Chamber of Commerce, the author also said that under the mechanical and electrical survey on the Chamber of Commerce in Canton, the current orders from Japan is a significant part of the cancellation, but at the same time, domestic diesel generators, water pumps, solar flashlight , electric bicycles, metal products and other types of orders in Japan is very strong.

    I also learned that the quality of products has always been demanding Japanese buyers, given the current situation of shortage of materials, procurement, quality scale (especially relief material) has a lot to relax than in the past.

    Chinese products to meet Japanese standards.

    I found during the visit, many companies are aware of the opportunities brought by the earthquake in Japan, but they are not familiar with the Japanese standard, "not want to do, the key is to understand the market, access to the standard all do not know." More Name hardware suppliers to the author said.

    "A lot of company's products are very good, but that does not meet Japanese standards." Haruko Arakawa told reporters.

    A buyer also to the author that many Chinese enterprises in the quality of the products have been fully achieved, but it is the lack of understanding of the Japanese standard. "It does not matter, we have 1-year preparation time, the reconstruction of Japan has just started, I believe at least for 5 to 10 years, which the majority of enterprises is a rare opportunity." Haruko said Arakawa.

    However, many enterprises have already gearing up, going by the opportunity to rebuild Japan into the Japanese market.

    Chongqing Maxim Group is the leading enterprise manufacturing doors. Yi-Wen, vice president of the group, said after the earthquake in Japan, the company has begun developing products for the Japanese earthquake zone.

    Liu Ren, general manager of Dongpeng Ceramics also on the Japanese market around the corner. He said that in previous years are just doing the Japanese market through agents, fewer sales, but this is obviously a reconstruction of Japan into the opportunity, "we have decided to personally participate in the second half of Japan's largest ceramics exhibition, hopes that through this open up the Japanese the market. "

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