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Depth analysis: power tools industry leader urgently cultivate

    59 companies, 60 products, 24 kinds of products are not standard. AQSIQ announced recently awarded the 2010 No. 3 national supervision of product quality, power tools (electric drill, electric hammer, angle grinder) product quality problems, is still concentrated in small and medium enterprises.

    "From the national supervision inspection of the results, the focus, the backbone of the quality of products is no problem,swing chain the failure of the products are mainly concentrated in small and medium enterprises, and some even a small workshop business. On the whole, the domestic power tool market quality of the product has been in the years to improve posture. "China Electrical Equipment Industrial Association, Branch Secretary-General Zhang Chuanfu said power tool.

    The industry believes that, as the world's major manufacturing base of electric tools, electric tool industry in China has been export-oriented development. Driven by export and domestic power tools to improve product quality has been in a state, but the lack of well-known brands, making China's power tools industry is mainly in the OEM (OEM) status, iron chain to further improve quality in the same time, to build part of China world-class power tools industry leader, has become a top priority throughout the industry.

    Raw materials through the most stringent certification.

    China Electrical Equipment Industrial Association, the statistics branch of power tools, the current of 85% of power tool products for export and domestic market accounted for only 10% to 15% of the share. In the domestic market, domestic enterprises in market share is in a leading trend, more than 90% of the market occupied by the domestic products.

    "In the export products, our products are mainly exporting countries in accordance with the standards for testing and certification, and now our products have been through the world's most stringent product certification, including the German GS, American UL certification, Our products can be achieved, the quality of export products has also been increased. "Zhang Chuanfu said.

    All along, the raw materials will influence the quality of our products, power tools an important factor. 5 years ago, Suzhou, Germany, a company received a customer complaint, saying sales of S1M-125 angle grinder containing PAHs (polycyclic aromatic hydrocarbons), and exceeded, request a return. Batch units involving a total of 134 000 and 113 million U.S. dollars. Subsequently, more than a dozen companies involved in the production of the hammer, jigsaw, sander, drill punch, bakelite and other varieties of milling the suspension has been added to our catalog sales, has not suspended shipments of the ship, some products have been stranded in ports . PAHs are molecules containing two or more aromatic hydrocarbons, including naphthalene, phenanthrene, pyrene, etc. more than 150 compounds. "If the use of waste as raw material, the use of the degradation due to repeated, it will produce PAHs, but if used on good material, you can completely avoid this problem, although it will increase costs, but the quality is more assured." Zhang Chuanfu said.

    Now, with the electrical and electronic equipment in the Restriction of Hazardous Substances Directive (ROHS), Directive on Waste Electrical and Electronic Equipment (WEEE) and energy products, eco-design requirements of Framework Directive (EUP Directives) has promulgated a series of technical instructions European and American market for electric tools in environmental protection and safety requirements are more stringent. "At present, China's enterprises in the raw materials can fully meet technical standards and environmental requirements." Zhangchuan Fu said that China's entire power tools tend to be more environmentally friendly raw materials.

    Production equipment is no longer dependent on imports.

    Our products enhance the quality of power tools, hand in addition to raw materials, higher quality, more environmentally friendly, the other hand, power tools and equipment of the continuous improvement of quality are inseparable.

    It is understood that the first 10 years of reform and opening up, China's power tools to import the main production equipment; the middle of 10 years, the key equipment in China must rely on imports. However, after 10 years, especially the last 5 years, China's domestic power tools has made substantial breakthroughs, domestic automation, the quality of semi-automated production equipment has been very good.

    "The imported equipment controlled by others is not only technology, but also expensive, difficult to afford small and medium enterprises. Now, the quality of manufacturing equipment made in China has been very good, most domestic manufacturers are using China-made equipment. It can be said of the production equipment of electric tools is no longer dependent on imported. "ZHANG Chuan-fu said.

    According to reports, no matter whether the processing equipment in the gear or machine tools, domestic equipment is not worse than the imported equipment. "It should be said, by vigorously revitalize the equipment manufacturing industry, such as the machine tool industry, which directly led to the production equipment, power tools to enhance the quality and market share increased." ZHANG Chuan-fu said.

    "In addition to some very high-end and core equipment, the domestic equipment can basically meet the daily production of our enterprise needs." Jiangsu Power Tools Group Co., Ltd. Deputy General Manager of TIS Germany and France, said Shang.
    Nurturing leader as top priority.

    According to China Electrical Equipment Industry Association statistics branch of power tools, power tools first half of this year, export volume grew by more than 28% over the same period last year, export value grew 24% year on year has basically been restored to the 2008 financial crisis levels.

    At the same time, the domestic market maintained rapid growth momentum, the first half of this year, an increase of 12%. China Electrical Equipment Industry Association branch is expected to power tools, power tools 2010 full-year domestic production will reach 2.3 million units, the growth rate will reach 15%. Nevertheless, our power tool industry concentration is low. More importantly, China's industries lack of Bosch power tools, Makita, Hitachi, Black & Decker, Hillier such a world-class brands and well-known companies. ZHANG Chuan-fu said: "The development of China's power tools industry, the key is to accelerate construction of independent brands."

    Makita (China) Co., Ltd. Quality Management Department Zhou Yuan interview that the current characteristics of China's power tools industry is too much, too messy, too complex. Need to be integrated with the market forces so that we can eliminate some small businesses, both to save social resources, and avoid vicious price war. Now, although there have been some big power tools business, but OEM is still the mainstream, and this requires some companies to reposition themselves and create their own world-class brand.

    China CCCME Senior Trade Commissioner Zhang Peisheng that there is no independent brand, there can be value-added products, let alone lead the consumer, to guide the market. Create their own brands, the efforts of several generations. Need the whole industry is such a concept, an industry culture, in terms of quality, service, awareness and compete in new products, rather than simply on price.

    "The first 20 years, we can be seen as the era of electric tools OEM. In the future, China power tools should start considering the material aspects of safety, environmental and other factors, the electric tool industry to be heading in the specialization, scale and the establishment of China's brand direction, so that our real power from a power tool into power. "executive vice president of China Electrical Equipment Industrial Association, said long-Xing Yu.

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